HOLLYWOOD — There was no winner in Tuesday’s Major League Baseball All-Star Game, and that includes Fox.
Coverage of the exhibition contest helped the network easily win the evening’s primetime ratings battle, of course, but the 11-inning affair produced the game’s lowest ratings ever.
According to Nielsen, the MLB All-Star Game on Fox averaged 14.65 million viewers, a 9% dropoff from last year and 1% lower than the previous nadir set in 2000 on NBC. Its adults 18-49 rating (5.2/16) was down 7% from last year and is apparently the meekest on record.
In households, this year’s rating/share of 9.5/17 was 6% lower than the previous low of 10.1/18 in 2000.
Late start, finish
It couldn’t have helped that Tuesday’s contest had both the latest start (9:07 p.m. ET) and finish time (12:30 a.m.) for any All-Star Game. Ratings for the game, which ended in a 7-7 tie, predictably dropped as the evening wore on after peaking in the 9:30 half-hour with 16.57 million viewers.
Game’s highest local ratings came from host city Milwaukee (24.6/39), followed by Phoenix (17.9/28) and Boston (16.8/31).
The 67-minute pregame show (8-9:07 p.m. ET) averaged 12.43 million viewers and a 4.2/15 in adults 18-49, easily winning its timeslot.
ABC appeared to take advantage of baseball, and not younger-skewing reality series “American Idol,” airing on Fox. At 9, the Alphabet’s “The Mole 2” grabbed its best 18-49 rating since its preem (3.3/9) and won its hour in women 18-34 (4.1/12).