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‘Adrenaline’ is pumping for NBC

Peacock orders 3 episodes of hardcore reality series

HOLLYWOOD — Now that they’ve showcased the civilians on “Fear Factor,” one of NBC’s next reality entries will feature the extreme athletes who do some of those stunts for a living.

The Peacock has ordered three episodes of the hardcore reality series “Adrenaline X.” The project, from Ben Silverman’s Universal-based Reveille shingle, NBC Studios and Teton Gravity Research, pits well-known extreme athletes against one another in a series of challenges.

“NBC will offer a rare primetime showcase (for extreme sports) and will bring viewers even closer up to these breathtaking competitions,” said Jeff Gaspin, NBC’s exec vice president of alternative series, longform and program strategy.

Extreme sports competitions have entered the mainstream in recent years thanks to events such as ESPN’s X-Games, and stars such as skateboarding pro Tony Hawk.

“Adrenaline X” will showcase major names from the worlds of skateboarding, snowboarding, bike stunts, motorcross and other sports as they compete in three different events.

“The success of this year’s Winter Olympics on NBC proved that the audience for extreme sports has grown,” Silverman said.

The show will also wire the players with heart-rate monitors, helmet cameras and body microphones.

Silverman said he pacted with TGR because of its reputation as top filmmakers in the “adventure sports world.” TGR specializes in films about skiing, snowboarding, surfing and kayaking, having produced 12 features in recent years.

“This will be the world’s newest and greatest athletes competing against each other, giving viewers the inside look at the guts and glory of extreme sports,” TGR production co-head Todd Jones said.

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