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Inside Move: ABC’s ‘Web’ now ‘Wednesday’

Laffer difficult to name, becomes known by it's timeslot

The upcoming ABC midseason laffer formerly known as “The Web” has a new name: “Wednesday 9:30 (8:30 Central).”

That’s not a typo. Alphabet execs have decided to give the new half-hour, which revolves around a fictional TV network, a name that matches its timeslot.

ABC execs and show creator Peter Tolan (“The Job”) had been struggling for months for a new name to substitute for “The Web,” which refers to Daily Variety slanguage for a TV network. Tolan literally pitched dozens of names to Alphabet brass.

“For a while there, I was trying every line from ‘There’s No Business Like Show Business,’ ” he quipped.

Both sides ultimately decided to do something completely different by naming the show after its timeslot. At the very least, they figured, viewers would know when the series is on.

ABC has ordered only six episodes of “Wednesday,” and Tolan has picked up on vibes that the net doesn’t have huge expectations for the series. The out-there title reflects the long-shot mood surrounding the show, as do plotlines like that of the seg in which the star of a show is given a Chinese baby to adopt as a 75th-episode present.

“Maybe we should just call it ‘Six and Out,’ ” he said.

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