DirecTV nabs two sublicense pacts

Satcaster sells Cup rights to CNI Canal 40, Multimedios/Milenio

MIAMI — Satcaster DirecTV Latin America has inked two more sublicense deals in Mexico for World Cup rights.

The Ft. Lauderdale-based satcaster has sold rights to a minimum of 40 games to smaller broadcasters CNI Canal 40 and Multimedios/Milenio, some of which will be exclusive to them. In addition to live broadcasting rights, the agreements also cover the rebroadcast rights, as well as footage of all 64 matches for summaries and highlights shows. Financial terms were not disclosed.

DirecTV says the agreements are the first in a series that will allow it to create a World Cup open-television network throughout Mexico by signing with individual broadcasters.

DirecTV has already pacted with No. 2 national broadcaster TV Azteca, which has two channels.

But it has yet to ink with leading broadcaster Televisa, which has four channels, two offering nearly 100% national coverage.

In a release, DirecTV said it continues to negotiate the sale of additional broadcasting rights with other Mexican TV companies.

DirecTV Latin America purchased the broadcast rights for the 2002 and 2006 FIFA World Cup games for Argentina, Chile, Colombia, Mexico, Uruguay and Venezuela from Kirch in a deal valued at $400 million.

Outside Mexico, it has licensed rights to America TV in Argentina. The satcaster will air all 64 matches live on its own service.

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