Nets' Monday night sees new skeins
HOLLYWOOD — CBS hasn’t had much luck in capping its otherwise strong Monday lineup in recent years: It’s tried big-city doctors (“L.A. Doctors”), cops (“Brooklyn South”) and lawyers (“Family Law”), but each has produced limp ratings.
However, now it has “CSI.”
“CSI: Miami,” a spinoff of last season’s most-watched drama, is a lock to improve on “Family Law’s” feeble ratings, but it’s no guarantee to explode like the original has on Thursday nights. It should be enough, though, to put CBS in the winner’s circle on the night.
Overall, five series are premiering on Mondays this fall, with “CSI: Miami” and the WB’s “Everwood” most likely to make an impact.
Here’s a look at the night:
In addition to “CSI: Miami,” the net is adding a domestic comedy, “Still Standing,” in the 9:30 slot.
“Standing,” which appears to be what CBS got when it put its other three Monday comedies in a blender, should produce solid enough ratings, skewing a bit younger than “Becker.” One thing that “Standing” has, though, that “Becker” never did on the night is a strong 10 p.m. drama behind it.
Look for CBS to win in both adults 18-49 and 25-54.
Thanks to the midseason addition of “Fear Factor” and two nights of Winter Olympics coverage, NBC closed strong on Mondays last season and tied CBS for the adults 18-49 lead. It was by far the Peacock’s most improved night — up about 25%, according to Nielsen Media Research.
Net is sticking with its lineup of “Fear,” “Third Watch” and “Crossing Jordan,” but if “Jordan” can’t cut it opposite “CSI: Miami,” don’t be surprised to see a reality skein like “Meet My Folks” in the 10 p.m. hour by midseason.
As for “Fear Factor,” it has likely peaked but should nevertheless provide big year-to-year gains in the 8 p.m. hour for NBC this fall.
Night has become one of several key rebuilding projects for the net after it fell to fourth place on Mondays last season, losing 25% of its 18-49 aud.
“Ally McBeal” is out, replaced by a new David E. Kelley legal drama, “Girls Club,” which seems a bit too much like “Ally” for viewers to care. There is an untapped women 18-34 aud on Mondays at 9, though, so “Girls” should get good sampling.
“Boston Public,” which leads off the night, will be looking to rebound after “Fear Factor” took a bite out of its ratings last spring.
“Monday Night Football” makes the Alphabet a Monday power for the first few months of the season, but the relocated combo of “Drew Carey” and “Whose Line Is It Anyway” isn’t cutting it in the night’s first hour.
Net is taking a chance at midseason and replacing football with two new dramas, including a “Dragnet” redux, instead of a movie.
UPN and the WB
Father-son drama “Everwood” should do better than anything that the WB’s put after “7th Heaven” on the night while broadening the net’s reach among viewers 35-plus. This should again be the Frog’s most-watched night.
And UPN’s move of “Girlfriends” to 9 and the addition of new laffer “Half and Half” at 9:30 could make the net’s lineup of urban laffers its strongest yet.
Both weblets were up about 15% on Mondays last year in adults 18-34, as they continue to inch closer to the Big Four.