Site returns to 60s glory, offers laughing experience
HOLLYWOOD — Monday’s preem of Artisan’s “National Lampoon’s Van Wilder” was a historic occasion, but most attendees were too young to realize it.
Teen comedy was the first premiere to be held at Pacific’s restored Cinerama Dome on Sunset Boulevard. The site has been returned to its 1960s glory, but with modern sound and other conveniences, all of which made for a seamless viewing experience.
“I had never been here before, but it looks great,” said star Tara Reid. “I was glad to hear people laughing during the screening. We certainly laughed a lot making it.”
Amorette Jones, exec VP of worldwide marketing for Artisan Pictures, said the dome was picked for the event because it shows that “life is being pumped back into Hollywood. We wanted a big single-screen venue.”
Reid’s co-star, Ryan Reynolds, director Walt Becker and most of the cast followed the flow of people from the theater to the neighboring Sunset Room for a spartan after-party. Rock combo Sugarcult, which appears on the pic’s soundtrack, performed a short set.
Artisan Pictures CEO Bob Cooper, one of the new ingredients in the rebuilding company, also made himself at Dome. “Van Wilder” is Artisan’s first wide release since “Blair Witch 2” in October of 2000.