Wrap parties are a showbiz custom, but turning them into a publicity event is classic DreamWorks.
Hours after shooting finished on the company’s Todd Phillips-helmed comedy “Old School,” cast members, producers and execs converged on Glendale’s Barwick Studioson March 18 to celebrate. The set was still dressed in its frat-house best, including lived-in furniture, discarded pizza boxes and even a poster of Farrah Fawcett.
“We just finished and I already feel like we won an award,” said Luke Wilson, who stars in the film with Will Ferrell and Vince Vaughn.
Among the night’s other pledges were DreamWorks production head Michael De Luca, marketing chief Terry Press, and Montecito Picture Co. partners Tom Pollock and Ivan Reitman.
The film, De Luca’s first greenlight since arriving at DreamWorks, enters post-production this week and is skedded for a fall release.