Audience development director
Robert J. Schlosser, audience development director for the Center Theater Group/Mark Taper Forum and the Ahmanson Theater for 23 years, died of colon cancer Sept. 25 in Culver City, Calif. He was 67.
The Stockton, Calif., native first became subscription and box office manager of the San Francisco Actors’ Workshop in 1962, shortly after graduating from the U. of San Francisco. In 1965, Actors’ Workshop co-artistic directors Jules Irving and Herbert Blau tapped Schlosser to direct audience development at the Repertory Theater of Lincoln Center in New York after the duo were selected to lead that company.
In 1973, he moved back west to assume similar responsibilities with Center Theater Group at the Music Center of Los Angeles. It was here that Schlosser earned his reputation for making theater more accessible to new auds by creating discount ticket programs, such as Hot Tix, Public Rush, Pay What You Can and Project D.A.T.E. (Deaf Audience Theater Experience).
Schlosser also used his theater marketing expertise to bring national attention to important world premieres at the Mark Taper Forum, such as the Tony Award-winning “Children of a Lesser God,” Pulitzer Prize-winning “Angels in America” and “The Kentucky Cycle.”
A regular consultant for ARTS (Arts Resources and Technical Services), Schlosser also served on the board of directors of Theatre L.A. and Highways.
He is survived by longtime companion Jeremy Lawrence, a daughter and a son.
In lieu of flowers, donations may be made to the Beverley Grace Denton Shakespeare School’s scholarship fund, 101 St. Francis Way, Santa Barbara, CA 93105.