Executive producer of commercials

Matthew Pomerans, an executive producer of several notable commercials, died Saturday Jan. 26 of an apparent heart attack in Los Angeles. He was 38.

He had just returned from a location shoot for Area 51 Films, with whom he’d worked on staff for the past year.

Before joining Area 51 Films, Pomerans served as executive producer for Satellite Films and exec-produced commercials for clients including Nike, Sprite, Budweiser, United Airlines and American Express.

He worked with such directors as Spike Jonze (“Being John Malkovich”), who helmed Nike’s Emmy award-winning “The Morning After” commercial. He also worked with helmers Mark Romanek, Peter Care and the late Johan Camitz.

Born in Great Britain, Pomerans spent four years in Israel before immigrating to the United States. He began his production career by working in various freelance capacities on commercials and musicvideos before landing a staff position as head of production for Nitrate Films. He joined Bedford Falls as head of production for its music-video wing in 1993.

Pomerans is survived by wife Linda, two daughters and his parents.

A college fund for the Pomerans children has been established by Area 51 Films, 1501 Colorado Ave., Santa Monica, CA 90404. Checks should be made out to Merrill Lynch, with a reference in the memo line to the “Matthew Pomerans children.”

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