Denver radio legend Jay Mack, who attracted listeners with a cast of invented comedic characters, died Saturday March 2 in Denver. He was 64 and had been in failing health.

He worked at KIMN-AM in its heyday in the 1960s, luring listeners with such make-believe characters as Niles Lischness, Farley McCloot and Betty Jo Bioloski. He left the market for several years, but returned in the 1990s where he spun “oldies” at KOOL-FM until retiring in January.

Michigan native had no immediate survivors.

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