Floyd Peterson

Longtime radio commercials producer

Floyd Peterson, longtime radio commercials producer, died July 26 of emphysema at Sherman Oaks Hospital. He was 67.

Clio-award winning producer began his career in Armed Forces Radio. During the 1960s, his New York-based production company created unique story-based radio spots for films such “Dr. Strangelove,” “Night of the Iguana,” “The Yellow Rolls-Royce” and “Marriage, Italian Style.” He was soon producing trailers for MGM features including “Goodbye, Mr. Chips” and “Grand Prix.” Spanish-speaking announcer was also an innovator of bilingual marketing materials for pic ads.

Peterson’s company, Floyd L. Peterson Inc. proved to be a career springboard for Oscar-winning editors Chuck Workman and Paul Hirsch, and voiceover artists Don La Fontaine and Wendell Craig. His company also provided production services for Brian De Palma’s early films, including “Greetings” and “Hi, Mom” as well as Robert Downey Sr.’s “Putney Swope,” and he produced Downey’s “Pound” for United Artists.

After relocating to Los Angeles, he headed the bilingual division of the Glick-Davis advertising agency and in 1979 garnered a Clio Award for his promos of “The Buddy Holly Story.”

At the time of his death, he was working on the 20th Century Fox feature production “Papi Chulo.”

He is survived by his sister and a nephew.

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