MIAMI — U.S. Spanish-lingo broadcaster Telemundo said more than 1.3 million viewers voted in the third week of the music-competish reality show “Protagonistas de la Musica,” a sort of “Pop Idol” meets “Big Brother.”
It kicked off with 14 musicians and singers (seven men and seven women) who are being held “captive” in a television studio for weeks, competing to win a recording contract from Sony Discos.
Viewers decide who stays or who goes, casting votes by phone or on the Internet on Terra.com.
During the first week, the show received fewer than 900,000 votes. The third week results represented an increase of 50% in the response rate.
“We are extremely happy that our audience is exercising their right to vote and will choose their next Latin music star,” said Manuel Martinez, executive vice president of programming and production for Telemundo.