Hispanic b'caster adds to affils
MIAMI — Telemundo has agreed to buy stations in Phoenix and Tucson, Ariz., and Fresno, Calif., beefing up its station ownership.A wholly owned subsid of NBC, the Hispanic broadcaster currently has 11 owned and operated affiliates, and 50 affils. In Phoenix, one of the fastest-growing Hispanic markets in the country, Telemundo will purchase its existing affiliate, KDRX-Channel 48, from the Apogee Companies, from whom it also will buy KHRR-Channel 40 in Tucson. Both broadcast stations have cable distribution. In Fresno, Telemundo will purchase from Sainte 51 its affil KNSO-Channel 51, a station with full cable carriage. Last month, NBC and Telemundo announced an agreement to acquire Boston-area station WPXB from Paxson Communications. Including Boston, “these acquisitions in key Hispanic markets are representative of Telemundo’s commitment to enhance our distribution system and to grow our local programming, sales efforts and broadcast operations in the United States,” said Alan Sokol, chief operating officer of Telemundo.
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