Producers brought top talent to last year's specs

Interscope Geffen A&M Records chairman Jimmy Iovine and director-producer Joel Gallen are again joining forces to produce the halftime show for January’s Super Bowl XXXVII.

Iovine was chiefly responsible for bringing U2 to perform at this year’s Super Bowl halftime show. Gallen and his Tenth Planet Prods. produced for the NFL last year the primetime special “Friday Night Super Bowl Bash” on CBS featuring Sting, Sheryl Crow and No Doubt. The two also collaborated on the post-Sept. 11 television event “America: A Tribute to Heroes.”

“The NFL’s commitment to keep raising the bar of the entertainment value of the Super Bowl halftime show and being able to work with Joel Gallen again is simply a step further in the convergence of sports and music,” said Iovine, a producer and former engineer who co-founded Interscope Records in 1990. “It’s one that I’m personally committed to and think is great for both businesses,” he added.

“I’ve produced a lot of live specials, but nothing will compare to the rush of putting on a show for 800 million people,” said Gallen, a director and exec producer of numerous MTV awards shows and various music specials.

The Super Bowl is scheduled for Jan. 26 in San Diego and will air on ABC.

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