Exec tapped as senior VP of creative ads

Jessica Rich has been named senior VP of creative advertising, Columbia TriStar Marketing Group. Col’s senior exec VP of creative advertising Josh Goldstine made the announcement Wednesday.

She will be responsible for developing creative ad campaigns for print, television and trailers on the upcoming Martin Lawrence starrer “National Security” as well as the Eddie Murphy pic “I Spy.”

Goldstine praised her as being “known industrywide for creating materials that are original and innovative.”

During the past four years, Rich served as VP of creative advertising for 20th Century Fox.

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