Promax & BDA loves L.A.
Org’s annual confab, whose 2002 edition runs through Saturday at the Los Angeles Convention Center, will return to the City of Angels for next year’s installment, opting out of previous plans for 2003 in Orlando.
Promax & BDA 2003 will likely be held in a downtown Los Angeles hotel in mid- or late-June, org’s prexy-CEO Glynn Brailsford told Daily Variety.
“We had a great convention in Orlando a few years ago,” Brailsford said. “This decision is not meant to slight Orlando. This is much more about the industry and the changes it has been experiencing.”
The Promax & BDA org, whose members are in small-screen promotion and marketing, is skedded to hold a 2004 confab in New Orleans. Any changes to those plans will be considered “sometime down the road,” Brailsford said.
Brailsford gave numerous reasons for the move to L.A. next year.
Since Los Angeles is one of two main hubs for the TV industry, attendees can find ways to do other biz during the show, helping to justify the expense, he said. Also, given the high concentration of TV execs in L.A., walk-up registration is a plus.
Setting the show at a hotel further eases the financial burden of exhibitors.
Attendance for this year’s show will not be made available until next week. Brailsford, however, said he expects the numbers to be down “marginally” from last year. “We think we defied a lot of expectations,” he said. “We’ll be down but not as dramatically as we’ve seen elsewhere (among trade shows facing economic strife).”
Last year’s show was in Miami. Prior to that it was held in such cities as New Orleans, Chicago, Toronto, San Francisco and Washington, D.C.
“This is smart move,” one TV distributor said. “In the face of dwindling attendance at conventions, Promax is making a wise decision in holding court in our own backyard.”