Long to integrate portfolio of post facilities
Post-production vet Bruce Long has joined Technicolor Creative Services as executive veep.
In his new job, Long will focus mainly on integrating Technicolor’s portfolio of post facilities — CFI, Technique, Complete Post, Covitec, Miles O’Fun, Vidfilm Digital Intl. and Still in Motion — that handle the gamut of film and television digital mastering, sound editing, DVD authoring and compression, among other services.
The idea is not to consolidate the companies into one entity but entice customers to have all of the post-production elements of their projects handled by Technicolor’s facilities from start to finish.
Long was prexy of post house Encore Video, where he expanded the company’s client roster and launched its visual f/x service arm as well as design division Heroes before the company was acquired by Four Media.
He most recently was CEO of Ionic Studios, a new-media production venture backed by Mike Medavoy’s Phoenix Pictures that produced TV programming with built-in interactive elements. The company shuttered last year.
“I love production, post-production, film, tape, high def, digital, all of it,” Long said. “I’ve spent the last couple of years developing new methodologies and processes for the emerging post-production world. And I am energized to be able to bring the results of my work to the Technicolor family.”
Besides his contacts in the film biz and prior experience in running a major post house, Long brings to Technicolor his contacts in the interactive arena, which he developed while at Ionic.
“Bruce adds a special dimension to our management team,” said Bob Beitcher, prexy of Technicolor Creative Services, to whom Long reports. “His web of relationships with customers and creative talent will be especially critical to our future success.”