You will be redirected back to your article in seconds

Niche webs hot in Asia

Content more about targeted fare for feevee, digital TV

SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia.

“The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said IBC’s Jon Helmrich.

Helmrich added that ATF 2003 (formerly Mip Asia) is less about primetime shows for free-to-air TV and more about targeted fare for feevee and digital consumption.

TVFI executive director Mathieu Bejot agreed. “Many buyers say they like being able to buy just what they want, unlike content lock-in deals demanded by the U.S. majors to secure big movies,” he said.

But AXN managing director Todd Miller said Hollywood should never be overlooked as a provider of fare for Asia. “Within our action and adventure lineup, if one single genre has fared consistently well across all our Asian markets, it’s imported reality.”

More TV

  • Hulu Orders Middle School Comedy 'PEN15'

    Hulu Orders Middle School Comedy 'PEN15'

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • THE HANDMAID'S TALE -- The Emmy-winning

    Everything We Know About 'The Handmaid's Tale' Season 2

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • Tyne Daly

    'Murphy Brown' Revival Adds Tyne Daly as Bar Owner Phil's Sister

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • Costume Designer Lyn Paolo

    Power Garments Defined the Political Class in ABC's 'Scandal'

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • Game of Thrones Omaze

    Emilia Clarke Teases 'Game of Thrones' Set Visit for Charity

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • John Caglione Jr makeup Al Pacino

    How a Hair & Makeup Team Transformed Al Pacino Into HBO's 'Paterno'

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

  • Michael Zegen photographed by CELESTE SLOMAN

    Michael Zegen on How He Keeps His Composure on the 'Marvelous Mrs. Maisel' Set

    SINGAPORE — Although movies will always reign as king of imported content, industry experts at the Asian TV Forum, held last week, predicted that niche channels will be the next big thing in Asia. “The list of vendors here this year shows that independent distributors are succeeding with theme programming like fashion and makeovers,” said […]

More From Our Brands

Access exclusive content