Just one week into the season, the semantics battle over what’s truly No. 1 has already heated up between CBS and NBC.
Eye execs took issue with a Peacock promo that ran Tuesday night touting “Good Morning Miami” as the fall’s No. 1 new comedy. Under rules Nielsen adopted last season, nets can tout top status to the public only if they’re No. 1 with total viewers — not adults 18-49 or any other demo.
“Miami” indeed was the top-rated laffer with viewers until Monday night — when CBS’ “Still Standing” took the crown.
The Eye, which had received approval from Nielsen to call “Standing” the fall’s No. 1 new comedy, lodged a complaint with the ratings agency.
Nielsen investigated the charge. In response, NBC’s research staff said the promo was already set to run Tuesday afternoon when Monday’s national ratings came out, giving “Still Standing” the edge.
Nielsen accepted the excuse; the Peacock agreed to yank the promo from future airings.