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Lund exits Danish b’caster

Business Brief

Managing director of TvDanmark and SBS Broadcast Danmark Jesper Sehestad Lund is to ankle after heading the commer-cial broadcaster since it was established seven years ago.

Chairman Jesper Boas Smith accepted his resignation “with deep regrets.” Sales director Jan Hjollund has been temporarily appointed CEO.

Lund, who has not revealed his plans, boosted ratings by introducing “Big Brother” and “The Girls of the Stripper King.”

Like other commercial stations, TvDanmark 1 and 2 have lost audience in 2002. According to Lund, the broadcaster has tem-porarily cut inhouse productions to save money. It will be ready with new initiatives in 2003.

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