You will be redirected back to your article in seconds

ITV exec: U.S. TV rules

Liddiment stresses protecting integrity of national culture

CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels.

“Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said Liddiment, giving Mipcom’s format keynote address Wednesday.

On the touchy subject of potential U.S. ownership of ITV, Liddiment said it was important to protect the integrity of the national culture. While he said ownership was less important than who manages ITV, he added that he would be “nervous of ownership that lacked cultural sensitivity.”

The exec reconfirmed his decision to leave the ailing net at the end of December. ITV bosses were hoping Liddiment, who has been in the job five years, would reverse his decision to retire until after the merger of the two main companies, Granada and Carlton.

Liddiment said he wanted to leave in an “elegant, friendly way” and there was no chance that ITV could persuade him to stay.

ITV’s worst nightmare is that Liddiment will go before his successor is in place, leaving two positions vacant at the top of the network. ITV has been without a CEO since Stuart Prebble resigned in May.

More TV

  • AMERICAN IDOL - "113 (Top 14)"

    'American Idol' Recap: The Final Fourteen Sing for America's First Vote

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

  • Westworld Season 2

    'Westworld' Recap: Enchantment Under the Sea

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

  • 'Sharp Objects' Trailer: Amy Adams Returns

    Amy Adams Returns Home in First Trailer for HBO's 'Sharp Objects' (WATCH)

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

  • Telemundo Adds 'Series Premium' Sunday Drama

    Telemundo Adds 'Series Premium' Sunday Drama Showcase

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

  • 'Grey's Anatomy' Renewed for Season 15

    'Grey's Anatomy' Renewed for Season 15 at ABC

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

  • Jane The Virgin -- "Chapter Eighty-One"

    'Jane the Virgin' Boss on Season 4 Finale: 'I Knew It Would Be the Ultimate Surprise'

    CANNES — David Liddiment, program director at U.K. commercial net ITV who is credited with creating a huge appetite for “Millionaire” by daringly stripping the show daily, warned European format producers not to rest on their laurels. “Americans are brilliant practitioners of television and they won’t sit back and let Europe dominate this market,” said […]

More From Our Brands

Access exclusive content