In Demand inks news, kid deals

Fox, Sesame pact adds seasoning to menu of pix

NEW YORK — In Demand, the dominant distributor of pay-per-view movies and events in the U.S., continues to build up its inventory of video-on-demand programs, signing a deal for VOD rights with Fox News and Sesame Workshop.

Until now, In Demand has stressed its contracts with the major studios for VOD rights to their theatrical movies in the PPV window.

The new deals with Fox News and Sesame Workshop rep an effort by In Demand to add some seasoning to its menu of movies from all of the studios except for three holdouts: Walt Disney, Paramount and New Line.

From Fox News, In Demand said it will offer “historical, political and topical news specials,” with titles such as “Silent Warriors,” “Terrorism Hits America” and “War Stories: Bomber Boys.”

The Sesame Workshop deal, engineered by In Demand exec VP Rob Jacobson, features specials like “Big Bird Visits the Firehouse,” “Sesame: Play Along Games & Songs,” “Cookie Monster’s Best Bites,” “Do the Alphabet” and “Best of Kermit on Sesame Street.”

Owned by four major cable operators — AT&T Broadband, Time Warner-Advance/Newhouse, Comcast and Cox — In Demand serves 1,900 cable systems reaching about 29 million households.

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