In Demand inks news, kid deals

Fox, Sesame pact adds seasoning to menu of pix

NEW YORK — In Demand, the dominant distributor of pay-per-view movies and events in the U.S., continues to build up its inventory of video-on-demand programs, signing a deal for VOD rights with Fox News and Sesame Workshop.

Until now, In Demand has stressed its contracts with the major studios for VOD rights to their theatrical movies in the PPV window.

The new deals with Fox News and Sesame Workshop rep an effort by In Demand to add some seasoning to its menu of movies from all of the studios except for three holdouts: Walt Disney, Paramount and New Line.

From Fox News, In Demand said it will offer “historical, political and topical news specials,” with titles such as “Silent Warriors,” “Terrorism Hits America” and “War Stories: Bomber Boys.”

The Sesame Workshop deal, engineered by In Demand exec VP Rob Jacobson, features specials like “Big Bird Visits the Firehouse,” “Sesame: Play Along Games & Songs,” “Cookie Monster’s Best Bites,” “Do the Alphabet” and “Best of Kermit on Sesame Street.”

Owned by four major cable operators — AT&T Broadband, Time Warner-Advance/Newhouse, Comcast and Cox — In Demand serves 1,900 cable systems reaching about 29 million households.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading