Improv bubbles on 40th anni

Diet Coke to hype event using cartons, 20-city tour

The Improv’s Budd Friedman is bubbling over as Diet Coke has agreed to spend approximately $15 million marketing a special celebrating the Improv’s 40th anniversary.

The show will be advertised on 35 million cartons of Diet Coke and will be advertised in a 20-city tour promoted by Coke. Tour is scheduled to kick off in L.A. on Aug. 23 with a special that will be taped live at the L.A. Improv, airing in the last week of August.

It will feature comedy performances by Improv alumni including Jay Leno, Billy Crystal, Robin Williams, Damon Wayans and Lily Tomlin. It will also include vintage clip packages by Ray Romano, Rosanne, Richard Pryor, Tim Allen, Richard Lewis and more. Jay Leno will introduce founder Friedman.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading