Fireworks Entertainment, which produces such syndicated series as “Gene Roddenberry’s Andromeda” and “Mutant X,” has hired Michael Weisbarth as president of Fireworks TV.
Weisbarth will take over the Los Angeles office of the Toronto-based Fireworks and focus on getting broadcast-network and cable-network financing for TV series and TV movies.
Jay Firestone, head of global operations for both Fireworks Entertainment and its parent CanWest Entertainment, said Weisbarth’s 25 years of experience as a TV executive will be crucial in getting the best deals for series and movies in a depressed economic climate.
Fireworks’ goal is to secure worldwide ancillary rights to as many of its productions as possible to expand its library of product.
Movies Fireworks helped to finance include two Paramount theatricals, “Rat Race” and Keanu Reeves starrer “Hardball.”
Most recently, Weisbarth was head of West Coast drama programming for A&E, developing series, movies and miniseries.
Before A&E, he served for eight years as president of Alliance Television.
Earlier jobs include president and CEO of Coastline Prods., a joint venture of MCA TV and King World, and executive VP of Motown Prods., where he produced the hit miniseries “Lonesome Dove” for CBS.