Ent. Weekly exex shuffle

Magazine ups three, replaces Seymore

In a series of promotions, Entertainment Weekly tapped Andy Sareyan president, Rick Tetzeli managing editor and Peter Bonventre editorial director.

Sareyan is a former associate publisher and publisher of Time Inc. phenoms InStyle and Real Simple, respectively. Most recently he was prexy of the mag group’s Parenting division, which to date has seen 16% growth vs. the previous year.

John Squires, whom Sareyan will succeed and report to, will move up to exec veepee of Time Inc.

Replaces Seymore

Tetzeli, who comes over from sister pub Fortune — where he was deputy managing editor — will replace James Seymore.

Seymore took over the mag soon after a wobbly launch in 1990 and stewarded it into profitability.

The 12-year vet of the title will remain at the publishing group as an editor-at-large.

In a trying year for magazine ad sales, with most titles nearly flat, EW’s ad revenue is up 9% compared with the year before, according to the Publishers Information Bureau.

During the same time period, its ad pages were up 2%.

Circulation up 6%

According to the Audit Bureau of Circulation, its circulation was up 6% to 1.6 million copies in the first half of the year.

Time Inc. editor-in-chief Norman Pearlstine and John Huey, a former managing editor of Fortune and now editorial director, decided Tetzeli’s appointment.

Executive editor Bonventre, whom some saw as a potential successor to Seymore, is promoted to editorial director and will report to Tetzeli and Sareyan.

In the past year, managing editors from Time Inc. titles Business 2.0, People, InStyle and Sports Illustrated have been replaced under Huey’s watch.

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