E!’s ‘Anna’ is king in basic cable debut

Reality series pulls in 4 million viewers

E! Entertainment Television’s Sunday premiere of “The Anna Nicole Show” marked the second-highest-rated debut of any series on basic cable in history, second only to USA Network’s recent preem of “The Dead Zone.”

“Anna,” the highly promoted reality series that follows the day-to-day exploits of Anna Nicole Smith, drew a 4.1 household rating in E!’s universe, according to final national ratings info released by Nielsen Tuesday.

The rating perf for the series means more than 4 million viewers tuned into the show.

Perf also repped the highest cable household rating earned by a reality series debut in basic cable, beating even “The Osbournes” on MTV in March.

“The Osbournes,” however, was considered particularly successful because its viewership grew during the course of its season.

The next episode of “Anna” airs Sunday.

“Anna’s” perf gave E! its highest rating ever in households and in the adult 18-34 demo.

“The buzz surrounding ‘The Anna Nicole Show’ prior to the launch was palpable,” said Mindy Herman, prexy-CEO of E! Networks.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety