Church groups to put Faith in digital cable

Pomeroy tapped VP of religious org web

A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort.

Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & Values Channel for Faith & Values Media.

Org bills itself as the nation’s largest coalition of Jewish and Christian faith groups, with representation from groups with 200,000 congregations and 120 million members.

The digital web will initially offer programs from the various member groups, as well as movies, children’s programming, training for clergy members and other educational and family-oriented shows. Channel will eventually move into video-on-demand as well.

“We believe there is a growing demand for faith-based programming among both our member groups and public at large,” Pomeroy said.

A digital offering will give the channel a better chance to win carriage on cable systems, whose analog boxes are generally already committed to existing channels but whose digital tier can generally be expanded for very little additional cost, execs said.

“The advent of digital channels means that cable systems are becoming increasingly niche-oriented in their programming,” said Edward J. Murray, prexy-CEO of Faith & Values Media. “This creates a tremendous opportunity for Faith & Values Media to expand its audience reach.”

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort. Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & […]

More From Our Brands

Access exclusive content