A coalition of religious groups has said it will create a digital cable channel focused on “faith-based programming.” Dave Pomeroy has been named VP in charge of the effort.
Pomeroy, who has been director of electronic media for the National Council of Churches for more than 30 years, will spearhead creation of the Faith & Values Channel for Faith & Values Media.
Org bills itself as the nation’s largest coalition of Jewish and Christian faith groups, with representation from groups with 200,000 congregations and 120 million members.
The digital web will initially offer programs from the various member groups, as well as movies, children’s programming, training for clergy members and other educational and family-oriented shows. Channel will eventually move into video-on-demand as well.
“We believe there is a growing demand for faith-based programming among both our member groups and public at large,” Pomeroy said.
A digital offering will give the channel a better chance to win carriage on cable systems, whose analog boxes are generally already committed to existing channels but whose digital tier can generally be expanded for very little additional cost, execs said.
“The advent of digital channels means that cable systems are becoming increasingly niche-oriented in their programming,” said Edward J. Murray, prexy-CEO of Faith & Values Media. “This creates a tremendous opportunity for Faith & Values Media to expand its audience reach.”