Topper will develop new technologies
Larry Chernoff has been tapped chairman of Ascent Media Creative Services, a division of John Malone’s post-production conglom Ascent Media Group.Chernoff will focus on the operational, technical and strategic initiatives of the division, which handles everything from telecine to mastering, special f/x and sound editing for films, television shows, musicvids and commercials. It will also allow Chernoff to spend more time developing next-generation post-production technologies. “I’m excited about the opportunity to engage in a restructured role which brings me nearer to my roots in the post-production business, focusing more of my time on operating strategies and the technical evolution of the electronic post process,” Chernoff said. “With the many changes in technology over the past few years, it feels like the time is ripe again to play the role of futurist.” The daily management of Ascent Media Creative Services will now be overseen by chief financial officer Bob Solomon and split among group executives, including Stefan Sonnenfeld, Josh Touber, Bill Romeo and Phil Mendelson. “Ascent Media has benefited from its association with Larry, truly one of the most respected figures in the post-production community,” said Bill Fitzgerald, chairman and CEO of Ascent Media Group. “We are delighted to have Larry’s continuing support and expertise in our effort to develop an operating and technology vision for the future of the Creative Services group. We look forward to many more successful and productive years of working together with Larry.” Santa Monica-based Ascent formerly operated as Liberty Livewire but changed its name in November as part of a new marketing strategy to raise its profile in Hollywood. Liberty was created through a series of acquisitions that included major post-production outfits Todd-AO, Soundelux and Four Media Co. At that time, Ascent was split into three divisions — Ascent Media Creative Services, Ascent Media Network Services and Ascent Media Management Services. Chernoff headed Ascent Media Creative Services as prexy; he had the same role when the division operated as Liberty Livewire Pictures. Among the post shops that fall under the Ascent Media Creative Services umbrella are Todd-AO, Riot, Company 3, Soundelux, Method, Encore, Level 3 and POP.
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