BUENOS AIRES — Artear is upping admin and finance topper Daniel Zanardi to operations manager, effective early August, to steer the broadcaster through the worst advertising slump in years.
Zanardi takes over from general manager Jorge Strika, who is leaving after more than three years to become CEO of dairy cooperative Sancor.
Ad spending is expected to plunge 30% this year, as the economy shrinks at a rate of about 15%.
Despite this, Artear’s broadcaster Canal 13 has done well this year with shows like “Son amores” (They are Lovers), the most popular soap opera on Argentine TV. Show has helped it narrow the ratings gap with market leader Telefe, owned by Telefonica’s Admira.
Artear also has three pay TV channels and is one of the four shareholders of the biggest local film prodco Patagonik Film Group.
Zanardi, who has worked at several posts at Artear since 1990, will report to Lucio Pagliaro, an executive director and shareholder of parent company Grupo Clarin, the biggest media company in Argentina.