Argentine Telefe taps top exec

Bello named prexy, general director

BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday.

Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, among other businesses.

De Achaval ran Telefe for two years, steering the broadcaster through the worst advertising and economic slump in decades. Ad spending plummeted by half this year. Recently, Telefe slipped behind Grupo Clarin’s Artear-Canal 13 in the ratings for the first time in more than a decade.

Admira is a unit of Spain’s Telefonica.

More TV

  • 'Killing Eve' Creator Reflects on First

    'Killing Eve' Creator on Crafting a 'Tricky Second Date' Vibe for Season Finale Confrontation

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • 'Killing Eve' Star Jodie Comer on

    'Killing Eve' Star Jodie Comer on the Shocking Finale (SPOILERS)

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • THE EXPANSE -- "Intransigence" Episode 309

    'The Expanse' Moves to Amazon for Season 4

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • Arrested Development Season 5 review

    TV Review: 'Arrested Development' Season 5 on Netflix

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • Showtime Executive, Gary Garfinkle.Photo: Cliff Lipson/CBS©2012

    Gary Garfinkel, Co-Head of Content Acquisitions at Showtime, Dies at 55

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • KIM POSSIBLE - The cast of

    'Kim Possible' Disney Channel Movie Casts Its Dr. Drakken, Shego, Other Key Characters

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

  • Ted Danson Remote Controlled Podcast

    Remote Controlled: 'The Good Place' Star Ted Danson on His 'Delicious' Role

    BUENOS AIRES — Admira Media has tapped Jorge Perez Bello president and general director of Argentine broadcaster Telefe, replacing Tomas de Achaval, who was fired Monday. Perez, Admira’s top local executive, takes over immediately. He is also the general director of Admira Argentina, which operates Telefe, eight provincial TV stations and radio broadcaster Radio Continental, […]

More From Our Brands

Access exclusive content