Profit: $134,000 million
Still the biggest media company in the Spanish-speaking world, Televisa has been forging alliances to expand — within and beyond Mexico under CEO/prexy Emilio Azcarraga Jean.
Televisa’s sales in the 2002’s first two quarters, which together have only broken even compared with the first half of 2001.
The year 2001 was particularly tough given that 2000 revenues were buoyed by the Olympic Games and by election-year spending. The World Cup, which saw Televisa take a 70% share compared with 50% for the 1998 edition of the soccer tourney, was lucrative for Televisa, bringing in sales of $35 million.
On the production front, Televisa formed a 50-50 venture with Endemol. Its first production, reality superhit “Big Brother,” spearheaded rating gains. Audience share for the second quarter this year was 77%, up from 72% at the end of 2001.
Expectations are high for upcoming reality formats, including “Operacion Triunfo” and Fremantle’s “Pop Stars.” Analysts predict excellent upfront sales for 2003.