MIAMI — Ibra Morales has been tapped president of Telemundo Television Stations.
Morales reports to both Jim McNamara, prexy-CEO of Telemundo Communications, and Jay Ireland, prexy of the NBC Stations division.
Morales told Daily Variety that NBC is redefining management of the Telemundo stations under the merger completed earlier this year.
“The operations of the Telemundo stations in cities where NBC also owns a station have been reporting to the NBC station group,” Morales said. “Now we are all going to work as a team.”
His dual-boss structure also reflects NBC’s efforts to reduce costs and exploit synergies in duopoly markets.
Morales is also charged with furthering the longer term goals of NBC-Telemundo to increase the number of Telemundo O&Os and expand its affiliate base.
Morales was most recently president of Eagle Television Sales, a subsid of Katz Media/Clear Channel Group. He also has served as senior VP of sales for Hearst-Argyle Television. A Cuba native, Morales grew up in Miami and speaks fluent Spanish but has never worked in Spanish-lingo TV before.
Telemundo owns and operates 10 full-power UHF stations in the U.S., plus a full-power station in Puerto Rico.