Lady Columbia and the TriStar horse have been put out to pasture by Sony Pictures Entertainment’s TV division.
Effective immediately, Columbia TriStar Domestic Television has changed its name to Sony Pictures Television, while Columbia TriStar Intl. Television has switched to Sony Pictures Television Intl.
The decision to swap monikers comes almost a year after Sony opted to downsize its Columbia TriStar Television operation and rename the combined network/syndication/cable outfit Columbia TriStar Domestic TV.
“By more closely aligning our television operations with the Sony name, we will be able to leverage the power of one of the world’s most recognized and respected brands,” Sony Pictures Entertainment chairman-CEO John Calley said.
Sony Pictures Television prexy Steve Mosko said the name change had been kicked around for some time.
“As the world has changed, this is now a business of big players,” Mosko said. “We looked at the playing field, looked what we were competing with and realized that, being part of a company that’s one of the most recognized brands in the world, to not take full advantage of this wasn’t doing us justice.”
Mosko said the cost to switch names was negligible, with costs going toward new stationery, a new credit nameplate at the end of Sony shows and a small ad campaign announcing the change.
“Beyond that, we’re just going about our business,” Mosko said.