‘Season’ on brink of VOD

ESPN teams with InDemand to make first original movie

In a quick turnaround, ESPN and InDemand are making the network’s first original movie, “A Season on the Brink,” available for video-on-demand on select cable systems just five days after the telefilm about fiery basketball coach Bobby Knight debuted.

Among the cable systems that have deals with InDemand are AT&T Broadband, Time Warner, Comcast and Cox. The film will cost $3.95 to order.

“We believe that video-on-demand is going to become a huge force in home entertainment over the next several years, and we are continuing to move forward with a strategy that shows our commitment to that industry, including experimenting with the early release of movies on VOD,” said Sean Bratches, ESPN executive VP affiliate sales and marketing.

According to Nielsen Media Research, Sunday’s presentation of ESPN’s first original telefilm was seen by an average of 3.4 million households. It earned a 4.0 rating when adding the simultaneous audiences on ESPN and ESPN2, that latter of which showed a censored version.

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