Random ups Applebaum

30-year vet a high-profile corporate spokesman

Random House spokesman Stuart Applebaum has been upped to exec VP of communications, a newly created post.

A 30-year vet of the book PR trade, Applebaum beat the drums for hundreds of publicity campaigns at Bantam Books before emerging in the 1990s as a high-profile corporate spokesman — first for Bantam Doubleday Dell, then for Random, now the largest English-language publisher in the world.

Applebaum has been a major presence at the company, serving as mouthpiece for its various divisions at a time when increased consolidation, technological flux and economic uncertainty have changed the face of American publishing.

For the past four years, he has held the job of senior VP and director of public relations.

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