Nippon Television Network Corp.


Revenue: $2.9 billion

Profit: $292 million

Nippon Television Network Corp. has been struggling in the face of a drastic decline in spot ad placements, although it looks as if the net will stay market share leader in the sales segment.

It also retained the crown of best ratings among Japan’s commercial networks (the leader since 1994) as it still has a monopoly on sports programs featuring the popular Giants baseball team. The team is owned by the Yomiuri newspaper, NTV’s largest shareholder.

On a consolidated basis, sales were up marginally by 1.78% year on year, mostly thanks to spinoffs among group subsidiaries. Net profit, however, suffered a nearly 4% downturn; however, the profitability of NTV remains the best among Japan’s major networks.

In early March, NTV surprised investors by announcing its purchase of 5% of Japan’s leading satcaster, Sky Perfect Communications, from Internet and media giant Softbank, becoming Sky Perfect’s seventh-largest shareholder. NTV established, with Mitsubishi and Wowow, Sky Perfect’s direct rival in the digital sat market, Plat-One Corp. Its involvement with both satcasters should give it a stronger hand in the increasingly competitive digital broadcasting domain.

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