NBC’s “Meet My Folks” is the latest unscripted series this summer to bow with boffo numbers as Monday’s preview episode took advantage of a strong lead-in to dominate its time period in key demos.
The reality/dating skein, airing behind the net’s successful summer series “Dog Eat Dog,” averaged a 5.5/16 in adults 18-49 and a 6.1/19 in 18-34 from 10 to 11 p.m., besting its combined ABC-CBS competish, according to Nielsen. It also led in total viewers, averaging 10.96 million.
The 18-49 rating for “Folks” is the highest for any episode of any reality series this summer and the best for any series — on any network — since the May 30 episode of CBS drama “CSI: Crime Scene Investigation.”
“Folks” moves tonight to its regular Wednesday-at-8 slot, where it will go head to head with Fox’s unscripted combo of “30 Seconds to Fame” and “Meet the Marks.”
It was a big night overall for NBC as “Dog Eat Dog” dug up its best numbers yet (11.30m, 5.1/14 in 18-49) and the net’s 8 p.m. show, “Fear Factor,” posted its best repeat numbers of the summer (9.73m, 4.1/14). “Fear” has led its hour in the demo for 18 straight weeks.
The Peacock topped second-place CBS for the night by 5 shares in adults 18-49 (4.9/15 vs. 3.3/10) and by a whopping 10 shares in adults 18-34 (5.3/17 vs. 2.1/7). Net also led in overall audience (10.7 million).