“The Rerun Show” is getting an instant rerun window on cable.
Columbia TriStar Domestic Television and NBC Studios — co-producers of the Peacock summer skein bowing next month — have inked a deal with VH1 for an exclusive cable window for “Rerun.” Encores of the skein, which uses the actual scripts of classic Sony-owned sitcoms to spoof the genre, will show up on VH1 within a few weeks of their initial bow on NBC.
Half-hour skein is already a relatively low-cost project that fits into both Sony’s TV strategy of producing nonroster-driven programming and the Peacock’s plans to pump up summer originals, mostly via nonfiction skeins from NBC exec VP Jeff Gaspin’s alternative department.
While financial specifics of the deal with VH1 are being kept under wraps, cabler’s purchase of the window makes the project all the more attractive for both NBC and Sony. As for VH1, “Rerun” is expected to be a small part of new MTV and VH1 Entertainment prexy Brian Graden’s long-range plans to turn around the music cabler’s sagging Nielsen numbers.
NBC has been experimenting with a number of different cross-platform deals this summer. In addition to “Rerun,” the net is airing several segs of actioner “She Spies,” which hits firstrun syndication this fall. Peacock also made a deal to air several weeks’ worth of Court TV’s “Forensic Files.”
“Rerun” premieres on NBC with a special post-“Will & Grace” sneek Thursday, Aug. 1, at 9:30 p.m. Net will air another seg Tuesday, Aug. 6, at 8:30, then double-pump the show 8-9 p.m. on Aug. 13 and 20.
David Salzman (“Mad TV”) and John Davies (“Second City Presents”) are the executive producers of “Rerun.”