'Early Show' still struggling, despite aud increase
NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth.
Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early Show” averaged 2.5 million.
The Peacock, which aired the Olympics earlier this year, boasts that the season’s total viewership result is its best since 1997-98, while the Alphabet has seen its highest viewership since 1995-96.
All 3 up on last year
Similarly, all three ayemers saw growth in the third quarter vs. the year-earlier period. The third quarter this year ran from July 1 to Sept. 22 (a period that includes coverage of the Sept. 11 anniversary), while last year the frame included the first days of coverage of the 9/11 terrorist attacks.
“GMA,” which had its biggest third quarter since 1993, surged 9% to an average of 4.2 million viewers. “Today” was up 4% to an average of 5.7 million.
Even the struggling “Early Show,” which has not yet confirmed replacements for former anchors Jane Clayson and Bryant Gumbel, saw audience growth of 2%, climbing to 2.4 million viewers.