Indian Discovery localizes

World Brief

Discovery Channel India launched a regional-lingo feed in Tamil Wednesday. The channel will begin with a two-hour slot weekdays and slowly increase to a 24-hour feed.

Discovery chose Tamil first because of the high television viewership in Tamil Nadu state — up to 300 minutes per week per person for some international channels.

Discovery, which is distributed as part of a Sony package to cable operators, also plans to launch versions in the Telugu, Malayalam and Kannada languages.

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