FX won’t renew ‘Beach,’ others interested

Net has until Sept. 21 to renew Stern-produced spoof

FX will not renew “Son of the Beach,” the basic cabler’s first original scripted series.

The Tuesday night comedy, something of a “Baywatch” spoof starring Tim Stack, will conclude its run on FX after three seasons with a three-part finale set to run on Sept. 17, Sept. 24 and Oct. 1.

The finale on FX, however, may not necessarily mark the end of the show. The producers of “SOB” already are fielding interest from other basic cablers to possibly take on the show.

The series is produced by the Howard Stern Production Co. and Loch Lomond Entertainment, in association with Fox Television Studios.

It was created by its star Stack, David Morgasen and James R. Stein, who along with Stern serve as the show’s exec producers.

Shot in Los Angeles, the production costs about $750,000 per episode.

FX declined to comment on the cancellation.

Insiders said the decision was based primarily on the fact that FX is trying to move its brand in a direction that’s different from where it was when the series debuted in March 2000.

New comedy projects

The cable network has been busy developing several new comedy projects, including John Corbett starrer “Lucky,” in hopes of continuing the momentum on the comedy side that it built with this year’s drama series “The Shield.”

The network technically has until Sept. 21 to make a formal decision on a fourth season of “Son of the Beach.”

Ratings for “SOB” have been consistent across its three seasons.

During its first season (March-Sept. 2000), the show earned an average 1.46 rating among FX homes (963,000 viewers); season two (March-July 2001) averaged a 1.05 (875,000 viewers); and season three, which got underway in June, is averaging a .90 (983,000 viewers).

Each ratings point reps more total viewers today than it did on FX when “SOB” preemed because the network’s distribution has grown. The net was available in 47 million homes in March 2000 and is now seen in more than 78 million homes.

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