Revenue: $3.5 billion
Profit: $145 million
Japan’s largest broadcaster in terms of revenue and a close second in ratings behind Nippon Television Network, Fuji Television Network managed to keep the downturn in revenues to only 0.7% at the end of fiscal 2001 (March 31), and posted 1.72% decrease in net profit compared with a year before, both on a consolidated basis.
Fuji TV has adopted the slogan “Go for No. 1!” for this year, and chances are that it might succeed.
Successful ops include its close cooperation with Japan’s largest film distributor, Toho, which led to the successful joint production and release of a number of hit films, many of them based on Fuji TV drama series and comedies.
Soccer’s World Cup, which was held in Japan and South Korea in late May and June, helped reduce the decline in lucrative spot ads during the second quarter; that allowed for some positive adjustment for an otherwise not so rosy outlook for the current year.