Irvine-based Freedom Communications has named a new head of its broadcasting division to replace Alan Bell, who recently moved up to CEO of the company.
Doreen Wade, most recently general manager and vice president of Freedom’s West Palm Beach, Fla. station WPEC, has been named president of Freedom Broadcasting.
Wade will take control of Freedom’s eight network-affiliated stations based in seven states. Five of Freedom’s stations are CBS outlets, while three are aligned with ABC.
“She’s been a key player on the finest team of TV managers I’ve ever assembled and though she claims her name is Doreen, she’ll always be ‘Queenie’ to us,” Bell said.
Wade had served as GM/VP at WPEC since 1999; prior to that, she spent three years at Freedom’s WRGB, Albany, N.Y., as vice president and GM. She joined Freedom’s Providence, R.I., station WLNE in 1978 as a sales executive, working her way up to the GM/VP job in 1995.
Wade also serves as secretary/treasurer of the CBS Affiliates Advisory Board and chairs the CBS Promotion Advisory Committee.
“I am honored to follow in Alan’s footsteps,” Wade said. “Through his vast experience and guidance, and the work of committed and talented general managers and associates, the broadcast division is strong and thriving.”
In addition to the TV stations, Freedom publishes 28 daily and 37 weekly newspapers. Bell was named president and CEO of Freedom last month and now oversees the company’s newspaper, station and interactive businesses.