You will be redirected back to your article in seconds

Drawing up coin

Producers look to backend, pre-sales to shore up budgets

Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were.

“It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps growing. I believe there is a great future in it.”

The production budget can be recouped through TV, video, merchandising and licensing.

Merchandising is one way of raising finance to cover the budget, and if a series is successful, can turn into an additional revenue stream. But it’s still very much viewed as the icing on the cake.

“Merchandising is part of the illusion that has driven this market crazy,” points out Marc de Pontavice, prexy of French animation studio Xilam. “If there’s one thing I know when it comes to 6- to 11-year-olds, there’s no way you can build your business model based on merchandising. In preschool you don’t have the choice, you have to produce merchandising to make your money back.”

Solid pre-commitments from North America probably account for 40%-50% of the production budget.

“We can pretty much be sure that we can recover the rest from the international market,” says Fireworks prexy Greg Phillips. “The lion’s share of a $350,000 kids live-action series with 13 or 22 half-hours will come back from its U.S. placement.”

More Scene

  • Mr Chow 50th Anniversary celebration

    Mr. Chow 50th Anniversary Party Draws Stevie Wonder, Heidi Klum & More Stars

    Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were. “It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps […]

  • Paley Center for Media presents They

    African-American Showrunners Talk Strides in TV Representation

    Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were. “It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps […]

  • 'Annihilation' film premiere

    'Annihilation' Star Jennifer Jason Leigh Responds to Whitewashing Accusations

    Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were. “It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps […]

  • Viola Davis Women in the World

    Viola Davis on #MeToo: 'If You're Dedicated to Change, Let It Cost You Something'

    Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were. “It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps […]

  • LeBron James Stephen Curry All-Star Game

    NBA All-Star Weekend 2018: The Ultimate Party Guide

    Kidvid producers have found ways to get their money’s worth despite the fact that license fees aren’t as big as they once were. “It’s a much broader industry and not as insular as it used to be,” says Chloe van den Berg, of U.K. Entertainment Rights. “That’s what makes it interesting and why it keeps […]

More From Our Brands

Access exclusive content