Yakker's first-week ratings strong
“Dr. Phil” followed up its record debut-day ratings last week with a steady dose of viewership the rest of the week.
After drawing a 5.2 weighted metered market average rating/14 share on Sept. 16 — the best premiere rating performance by a syndicated talkshow since the 1986 debut of “The Oprah Winfrey Show” — the yakker continued performing steadily in the overnight ratings game.
The series turned in a 5.1 weighted metered market average rating/14 share for its five-day debut week, according to Nielsen. That’s up six share points from the show’s 2.5/8 lead-in.
Hot in 40
“Dr. Phil” won its time period in 40 of the 53 metered markets in which it aired last week and tied for first in another.
However, in Gotham and Los Angeles — the nation’s two largest markets — the show was fourth and second, respectively, in its time periods for four out of five days.
“Dr. Phil” airs in New York on WCBS at 3 p.m., following “As the World Turns” (2.4/7); in Los Angeles, the show airs on KNBC at 4 p.m., following fellow frosh syndie series “Life Moments” (0.5/1).
Among the other daily syndie shows that debuted last week, the syndicated version of “Who Wants to Be a Millionaire” — which, like “Dr. Phil,” is in highly visible time periods — has not been able to build on its lead-in like “Phil” has.
“Millionaire” earned a 2.8 weighted metered market average rating/6 share in its preem week. Perf was down 2 share points from its 3.3/8 lead-in. It also dipped a bit from its first-day 3.1/7 average.
In New York, “Millionaire’s” lead-in is “Dr. Phil” — and “Millionaire” goes directly against “The Oprah Winfrey Show” in that market.
The revival of gamer “Pyramid” was steady throughout the week. The series earned a 2.0/5 for the week, dipping one share point from its 2.1/6 lead-in, after coming out of the gate with a 2.1/5 on its first day.
“Beyond With James Van Praagh,” with a 0.9/3 for the week, also dipped one share from its lead-in (1.2/4). Perf was consistent throughout the week.
“The Rob Nelson Show” also was consistent day-by-day in its preem week, also with a 0.9/3, which was down two share points from its lead-in (1.3/5).