Director of children's programming TFI, France
Dominique Poussier is glad she doesn’t need to pick up anything specific at Mipcom.
“It’s a good thing, because what everyone will be looking for at Mipcom is money,” the chic head of children’s programming for Gallic web TF1 says with a laugh.
While she says that the next two years will be turbulent ones for the industry, “the end result will be fewer programs of greater quality.”
TF1 had been chided for the violence of its animated programs, 80% of which were Japanese productions. Thanks to Poussier, TF1, the leader in the sector, now boasts 56% Euro co-productions with the rest coming mainly from the U.S.
A trend she sees emerging is the animated sitcom for kids. TF1 is co-producing the series “La Famille Oufs” (The Crazy Family), which differs from shows like “The Simpsons” because it is made specifically for kids. “It’s extremely difficult to pull off,” Poussier opines. “But this is in the wind. It’s definitely going to be a trend.”