NEW YORK — USA Network’s hit series “The Dead Zone” is getting another primetime repeat, but on a different cable network: the Sci Fi Channel.
Sci Fi, a sister network of USA, will start repurposing “Dead Zone” on July 12 in the 8 p.m. Friday time period, leading in to original episodes of “Stargate: SG-1” at 9 and “Farscape” at 10. The network bills the night as “Sci Fi Friday.”
Industry observers said the “Dead Zone” deal represents the first cable-to-cable repurposing of a firstrun series. There are many examples of broadcast-to-cable repurposing, including “Law & Order: Special Victims Unit” (NBC and USA), “Charmed” (The WB and TNT) and “Alias” (ABC and ABC Family).
Cable and syndication have also engineered shared windows of series. Sci Fi has done two such deals: “Crossing Over With John Edward,” a five-a-week series, and “The Invisible Man,” a weekly series that has ceased production.
“Dead Zone,” which USA runs Sunday at 10, has all the earmarks of a runaway hit. It premiered three weeks ago to a 4.8 rating, the best premiere number for a dramatic series in the history of basic cable.
The series slipped to a still gaudy 3.4 rating a week later. But on June 30, “Dead Zone” shot up to a 4.0 rating, 18% above the previous week and the No.-1-rated show in all of basic cable for the full week of June 24-30. It was also the highest-rated show among adults 25-54 for the week.
The “Dead Zone” numbers helped propel USA’s primetime schedule into a tie for first place with Lifetime in households for the week. The network ended up No. 1 among the three major adult categories (18-34, 18-49 and 25-54).
Based on the movie adapted from Stephen King’s novel and directed by David Cronenberg, “Dead Zone” stars Anthony Michael Hall. It’s from Lions Gate TV and Paramount Intl. TV. Michael Piller, Lloyd Segan and Robert Lieberman are executive producers.