'Mama' helmer/co-writer touring L.A., NY for award season

There’s a whirlwind of activity this week for “Y tu mama tambien” that’s intended to position the critical and box office fave prominently before voters. Since the pic was released in March, it has won the hearts of film buffs, but will the Academy membership warm to its irreverent and bawdy depiction of Mexican teens and their sex lives?

Mexico didn’t submit the pic as its official entry last year, when it was released at home. While the pic isn’t eligible for the foreign-language film Oscar, it can compete in any other race (original screenplay is rumored to be the hot category). Pic’s helmer/co-writer Alfonso Cuaron has been released from his duties prepping the next Harry Potter movie in the U.K. for a whirlwind awards-season tour in L.A. and New York, with distrib IFC Films hoping a slew of high-profile events will help counter a less-than-grande budget for consideration ads.

Cuaron arrives today to appear at a Writers Guild panel on the impact of American entertainment on the world, followed by a private cocktail party hosted by Endeavor and Dustin Hoffman.

Friday night, the pic will screen at the Los Angeles Film School at 6:30. A Q&A will follow with Cuaron, brother and co-screenwriter Carlos Cuaron, Frank Pierson, Stephen Gaghan and Steve Zaillian. Screening is open to Writers Guild and Directors Guild members.

Cuaron will hit a few more private brunches and receptions before flying to Gotham for more of the same.

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