NEW YORK — Jim Breuer, a former regular on “Saturday Night Live,” must keep Comedy Central in stitches because the network has practically adopted him.
The network’s fawning devotion starts with sponsorship of his national standup-comedy tour, called “Jim Breuer: The Lighten-Up Tour,” which kicks off Sept. 22 and travels from Los Angeles and San Francisco to Philadelphia, Chicago and Boston. Breuer performs music parodies, and the tour features a live hard-rock band.
Comedy Central’s new record label will release Breuer’s CD “Smoke ‘n’ Breu” and his DVD “Jim Breuer: Hardcore” on Sept. 24. The “Hardcore” DVD is a transcription of his standup special on Comedy Central earlier this year.
Finally, the network has agreed to shoot a half-hour pilot of a proposed sketch/variety series starring Breuer by the end of the year.
Breuer has appeared in such theatrical movies as “Half-Baked” and “Dick.”