STOCKHOLM — Sweden’s Millennium Media Group has signed a three-year pact with Canal Plus Nordic under which the French-based paybox will transmit the channels airing on MMG’s NonStop TV, including E! and InStyle, in the Nordic countries.
MMG translation and subtitling subsid PrimeText will do all subtitling for Canal Plus-beamed webs in Sweden, Norway, Denmark and Finland.
“It is a natural step in our development to move our existing and future channels to the most technically advanced digital playout in Scandinavia,” said MMG CEO Ignas Scheynius.
Established earlier this year, PrimeText has so far serviced MMG’s inhouse companies, as well as pan-Scandinavian distributor Sandrew Metronome and TVDanmark.